Project #154375 - marketing case stduy

Business Tutors

Subject Business
Due By (Pacific Time) 11/16/2016 12:00 am

Biomed Co., Ltd. 1. Given Biomed’s go-to-market strategy, what would you propose for a sales compensation plan? 2. How will you successfully implement this change? 3. Is changing the compensation plan all that Chiemchanya has to do in order to tie the sales program to the new strategy?

 

Weekly Case Questions (2-3 pages) You will be responsible for answering the assigned case questions (found in Appendix C) and bring in your written answers the day we will be discussing the assigned case. Please keep your responses brief (2-3 pages).

 

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