Project #154648 - SWOT analysis report

Business Tutors

Subject Business
Due By (Pacific Time) 11/18/2016 12:00 pm









SWOT Analysis Report




You are required to produce a report which addresses a   specific strategic objective through the use of the SWOT tool (Strengths, Weaknesses, Opportunities and Threats). For example, what a company must do to maintain its competitive edge or whether or not it should expand overseas or diversify its product range. Note your SWOT analysis must have a strategic focus with clear links to your findings, conclusions and recommendations   






STEP 1 Choose from ONE of these five options:


A start-up UK business

By ‘start-up’ we mean a business that has been trading in the UK for 7 years or less


An existing UK based business

The business does not need to have been incorporated in the UK as long as it is operational in the UK. Remember, most of UK businesses are actually services.


An existing family-run business

This is straightforward but again seek the permission of parties involved before proceeding with your research


A potential business opportunity

You may have a business idea that you would like to analyse to see whether or not it could be successful. Bear in mind that you would need the permission of all parties involved if you were to divulge sensitive details





Personal career development

Essentially, you will be taking stock of your current strengths and weaknesses and measuring these against your academic and professional goals; in addition you will be making predictions on threats and opportunities based on current job market trends. Hence, your SMART Planner will be a crucial resource for this report. 




STEP 2 Once you have decided on one of the options above, choose ONE specific objective or problem (or success) area. The following are examples:


A start-up business/ An existing business/ A family-run business  


How to respond to new market trends

How to implement new technology

How to respond to competitor gains

How to grow sales distribution channels

The best way to penetrate a new market

Whether to form a partnership

Whether to make an acquisition

Whether to outsource a service, operation or resource

Whether to diversify product range

Whether to undergo organisational restructuring, etc.

Resources: company annual reports, market analysts, business strategists, business news reports, theories in business and management 





 A potential business opportunity


Determining how to establish product/services differentiation

Identifying potential customers and their demographic 

The potential of the business to raise investment and to what amount

Understanding the barriers to market entry

Knowing what sort of expertise is needed and from where

Whether or not a business will be profitable

Establishing which assets need to be protected (e.g. Intellectual property)

Understanding the best route to entry (joint venture, franchising, etc)

Establishing which market conditions could be exploited 

Test the strength and robustness of a business plan

Resources: competitor annual reports, market analysts, business strategists, business news reports, start-up guides, theories in business and management 





Personal career development


understanding career destination and route to getting there; clarify direction and choices;

identifying your core strengths and weaknesses; 

identifying potential opportunities for success; 

making predictions based on job market trends and anticipating the possibility of change

determining how to build personal brand differentiation

Resources: SMART Planner, profiling tools (e.g. Belbin), ‘Careers Services’, job websites, theories in learning and development; theories in personal branding, etc.



NOTE: giving your report such focus will enable you to be much more analytical in your approach; thus when it comes to formulating a title you will avoid the trap many students fall into



Title 1: ‘SWOT on Glasgow Rangers Football Club - dull and descriptive  X


Title 2: ‘What does Glasgow Rangers have to do to return to profitability?’ - dynamic and analytical ✓


POINT The second title is a much more interesting question, which allows you to analyse their situation and make recommendations, which relate to the question of profitability (focus area).




Your tutor will guide you in formulating a title and will approve it before you begin writing the report. 

Ensure it is a company, etc. which you can get information about.

Ensure it is a title you can manage within the time frame









The Formula - structure, style and language


Business reports follow a basic standard formula. There are, however, variations, both in style and structure, depending on subject area or an institution’s ‘house style’: always check what the requirements are for each module.


Business reports require formal language: you must avoid slang, also colloquialisms and contractions such as ‘won’t’ in place of ‘will not.’ 


A report does not use a more lively style of writing, found for example, in a journal like The Economist. 


Also avoid the personal; avoid the first person singular (‘I think’’ and ‘we should’, etc.).  You are aiming for objectivity, not subjectivity! Example: ‘The Economist (2016) claims…’ 


A short, standard report is organized as follows (section word counts are approximate and only intended as a guide):




STRUCTURE (Including sections for 1st draft submission, due Tuesday week 6 by 23.59 hrs):


Title page    draft 

Table of Contents including the numbering and title of any diagrams/charts/ tables.

Terms of Reference (50-100 words)    draft

Procedure (20-50)    draft

Introduction (optional; 50-100)

Findings (1000-1150) (with at least 5 references)   draft (bulleted SWOT findings with in-text citations)

Conclusion (100-150)

Recommendations (100-150)

References page (length variable)    draft




Note The SWOT analysis in placed in your findings must also be relevant to the report title 









Cover/Title page: 

Full title of report


Date (final submission)

Illustration which reflects the content


Word count


Table of Contents


The full names of sections and sub-sections and their page numbers

(sub-divisions should be indented)


Terms of Reference

Set the context for the report (background to research question)

State who wrote it (you as an external consultant)

For whom it is intended (CEO, Board of directors, etc.)

What its purpose is

The date by which it is required



Says what you did to collect the information on which the report is based

This can be primary or secondary research – for this report it will mostly be secondary. (Remember, primary is new research, secondary is already published in the field)

Offer a rationale for your choice of sources and indicate where your sources can be located (i.e. References page)



Are the main body of the report and likely to be divided into different areas. 

Should consist of at least 3 titled and numbered subheadings, e.g. 3.1 Airline Competition Among European Budget Airlines.

When using a tool of analysis, such as a SWOT, the information it produces will appear in this part of the report. 

Do include charts, graphs and tables to illustrate points and give a title and number to them..

Remember to reference all data material sourced (views, stats, charts, images, videos, etc.)



Is usually relatively short

Is not just a summary, as it offers an analysis based on the findings, in other words, it presents an 'answer' to the question posed in the title

Must not introduce any new ideas or sources, and must flow from material in the findings section



These involve the opinions of the author, based on the findings and the analysis of those findings

They should be numbered and expressed in bullet points

Remember that a recommendation refers to specific actions that the author believes should be taken – express them clearly and succinctly




References page

Starts on a separate page

Include all texts and images, both printed and electronic, used in your research

Use alphabetical order by author.

Ensure that you use a standard (Harvard) format, with enough details to allow your readers to consult any source




Appendices contain additional information which may or may not be required

It can include, for example, tables and graphs, and accounts of primary research such as interview transcripts.




General requirements  


The report should be of 1,500 words +/- 10% excluding cover sheet, bibliography page, and appendix

Report must be submitted to Turnitin, the plagiarism detection service. Submissions due on Friday of week 9 by 23:59 hrs

Report should use 1.5 spacing, except for the References which should be single spaced.

Use font style Times New Roman or similar 

Remember to use only compatible file extensions such as .doc, .docx. and .pdf when saving your work 





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