Project #154790 - Marketing project

Business Tutors

Subject Business
Due By (Pacific Time) 11/20/2016 11:59 pm

DEVELOP A PRIVATE LABEL BRAND

 

 

“During Hard Economic Times, Shoppers Tend to Trade Down to Store Brands”

 

Imagine that you work for a store as a Merchandise Buyer (whatever you want it to be).  You have been tasked with developing a line of product labels to compete with branded goods.

 

· Why did you select that particular category to create your private label

 

· Determine ways in which your private-label products could create greater value for consumers than competing manufacturers brand products (i.e. lower prices, more features, association with the store’s reputation).

 

· Develop a name and why did you select it.

 

· What does the consumer gain by purchasing your private label item?

 

· What does the store gain by being successful in developing a private label business?

 

· Can you create brand loyalty with a private label brand?

 

Please answer these questions in a four (4) page paper.

Any questions, JUST ASK.

***1.5 spacing 11pt font

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