Project #154795 - assignment

General Tutors

Subject General
Due By (Pacific Time) 11/24/2016 12:00 am

Defend or contradict this statement: Developing marketing strategy is more important than implementing marketing strategy because if the strategy is flawed, its implementation doesn't matter.

Palo Alton Software maintains a website devoted to business and marketing plans. Log on to http://www.mplans.com/sample-marketing-plans.php#.U6tH9rFBlSA and take a look at a few of the sample marketing plans available. Do these plans use the same framework discussed in the text? What are the differences and similarities?

450 - 500 words minimum. Two (2) references are required beyond the text book. Be sure to cite and source in APA format.

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