Project #155336 - Literature Review

Business Tutors

Subject Business
Due By (Pacific Time) 11/22/2016 12:00 am

For this assignment, you will again be assuming your role as an Assistant Market Researcher at On the Edge Advertising and will be working to develop a Market Research Plan. You may also use the Course Information Packet, which has been provided with background information on clients. Outside research and data collection are required.

you will be examining secondary research in more detail by conducting a literature review. You may use the sources you located in the file I uploaded if you feel they are relevant, or you may locate new sources for this assignment. This week, you will:

  • Indicate six sources you will use as secondary research. For each source:
    • Provide a one-paragraph summary of the source.
    • Explain why the source is relevant to the client.
    • Indicate how this source is unique, or different from the other sources you have located.
    • Ensure all the sources are scholarly in nature and are from peer-to-peer-reviewed industry journals or other academic publications.
  • Add the literature review portion to the Market Research Plan, making any changes to the Introduction, Problem Statement, and Executive Summary sections from last week and leaving the other sections blank.

Deliverables

  • Your new research, analysis, and discussion should be 500–750 words in length.
  • Use proper MLA formatting.

 

Copy and paste this outline for your assignment.  This source should be helpful for writing a literature review: http://www.duluth.umn.edu/~hrallis/guides/researching/litreview.html
 Cite sources intext and have ONE reference or works cited section at the end.

 

Should be in this layout:

Literature Review
  • Secondary Research Source 1
    • Summary of the Source.
    • Source Relevance to the Client
    • Source Uniqueness (Indicate how this source is unique, or different from the other sources you have located.)
    • Proof Source Meets Research Standards (Ensure all the sources are scholarly in nature and are from peer-to-peer-reviewed industry journals or other academic publications)
  • Secondary Research Source 2
    • Summary of the Source.
    • Source Relevance to the Client
    • Source Uniqueness (Indicate how this source is unique, or different from the other sources you have located.)
    • Proof Source Meets Research Standards (Ensure all the sources are scholarly in nature and are from peer-to-peer-reviewed industry journals or other academic publications)

  • Secondary Research Source 3
    • Summary of the Source.
    • Source Relevance to the Client
    • Source Uniqueness (Indicate how this source is unique, or different from the other sources you have located.)
    • Proof Source Meets Research Standards (Ensure all the sources are scholarly in nature and are from peer-to-peer-reviewed industry journals or other academic publications)

  • Secondary Research Source 4
    • Summary of the Source.
    • Source Relevance to the Client
    • Source Uniqueness (Indicate how this source is unique, or different from the other sources you have located.)
    • Proof Source Meets Research Standards (Ensure all the sources are scholarly in nature and are from peer-to-peer-reviewed industry journals or other academic publications)

  • Secondary Research Source 5
    • Summary of the Source.
    • Source Relevance to the Client
    • Source Uniqueness (Indicate how this source is unique, or different from the other sources you have located.)
    • Proof Source Meets Research Standards (Ensure all the sources are scholarly in nature and are from peer-to-peer-reviewed industry journals or other academic publications)

  • Secondary Research Source 6
    • Summary of the Source.
    • Source Relevance to the Client
    • Source Uniqueness (Indicate how this source is unique, or different from the other sources you have located.)
    • Proof Source Meets Research Standards (Ensure all the sources are scholarly in nature and are from peer-to-peer-reviewed industry journals or other academic publications)

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