Project #155697 - Business Law Case Study III

Business Tutors

Subject Business
Due By (Pacific Time) 11/27/2016 05:00 pm

 

Business Law Case Study

 

Complete the following Case Study using scholarly resources.  NO WIKI.  THEY MUST BE SCHOLARLY RESOURSES.  If you don’t know what scholarly resources are please don’t bid. This is to be written on a college level and not masters or PhD.

 

 

 

Burger King, the national franchise, is banned from opening a restaurant within 20 miles of Mattoon, Illinois. So, there is not a Burger King there; no problem, right? Not so fast! In the late 1950s, Gene and Betty Hoots trademarked the iconic name. Well, they trademarked it in Illinois at least. When the national company decided to open a chain close by, the Hoots sued and won their case. However, the national chain was able to keep the name Burger King, but the Hoots were also able to keep the name in accordance with the stipulation that the national chain could not open a store within a 20mile radius of the original store in Mattoon, Illinois. 

 

 In a minimum of 500 words, explain the reasons why this decision was made, and discuss the significance of this case in U.S. trademark law jurisprudence. 

 

 For this assignment, please find one scholarly resource that discusses intellectual property; elaborate on how the article relates to the Burger King case to support your answer. Identify the main issues with copyright and trademark in the article, and explain how these issues were either upheld or overturned. 

 

 Cite any direct quotes or paraphrased material from your resource. Use APA format. 

 

 

 

MUST BE YOUR OWN WORK.  ANY PLAGERISM WILL RESULT IN A DISPUTE THAT WILL NOT BE RECINDED FOR ANY REASON. 

 

DUE SUNDAY NOVEMBER 27, 2016 BY 5:00pm

 

 

 

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