Project #155726 - Primary Research and You

Business Tutors

Subject Business
Due By (Pacific Time) 11/26/2016 12:00 am

For this assignment, you will be exploring primary research in detail. For this assignment, you will:

  • Locate an example of a primary research study, such as a printed or an online survey or a questionnaire.
  • Analyze the research piece and identify the following:
    • Which questions provide the researcher with qualitative data? How do you know this?
    • Which questions provide the researcher with quantitative data? How do you know this?
    • What is the purpose of the study?
    • Who do you think the intended target audience of the study was? Why?

Deliverables

  • Your research, analysis, and discussion submission should be 250–500 words in length.
  • Use proper MLA formatting.
  • Use proper grammar and spelling.

 

Copy and paste the outline below in its entirety.  Using class formatting, respond to each question.  Support each response with an intext citation.  Include all sources used in the intext citations in a reference section.

  • An example of a primary research study, such as a printed or an online survey or a questionnaire. (Post survey and a link to it)  
This should be a RESEARCH STUDY versus a customer service survey.   Ideally, the questions, responses, and analysis should be available with having to purchase something or sign up for something.  Think CREDIBLE -- much like a study used in a peer reviewed or scholarly research study.  Journals have many studies where the research was conducted by correct research standards. At minimum, choose a study that is relevant to your client.  Look ahead to W4 A1 because you will use this study for next week's assignment.  Be sure to revise this assignment following feedback in the thread and Grade book. 
  • Analyze the research piece 
To analyze means to summarize, compare, contrast, the research's purpose, strengths and weaknesses.  Assess what is included and not included.  Place in context--for example, if a survey was only conducted among women, it could be skewed because men were not included.  Or, if the sample size, number of people is small, it might not be a true reflection of all consumers.
  • Identify the following:
    • Which questions provide the researcher with qualitative data? 
    • How do you know this?
    • Which questions provide the researcher with quantitative data? 
    • How do you know this?
    • What is the purpose of the study?
    • Who do you think the intended target audience of the study was? 
    • Why?

SUPPORT THESE RESPONSES WITH RESEARCH AND CITE SOURCES.

 

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