Project #156004 - assignment

General Tutors

Subject General
Due By (Pacific Time) 11/28/2016 12:00 am

Based on the company you have selected for Weeks 1-3

Tesla Motors Company assignments, you will be responsible for the company’s social media strategy to convey to the public the new direction that the company is taking. You will create a digital promotional piece that can be shared via social media platforms. Acceptable promotional pieces include, but are not limited to blogs, YouTube videos, Facebook page, Landing page, sequence of tweets, etc. Whichever tool you select should include the following content:

  1. Apology, explanation or clarification of the problem or past behavior

  2. Presentation of the Company’s new vision, mission and values

  3. Describe the new goals/objectives

  4. Include a call-for-action button (a share, subscribe, donate, enter to win, etc…)

Although you do not have to aim to get your digital promotional piece to go viral, you should be original. Originality is one of the most important factors that determines the virality* of a video, blog, etc. You may want to consider an interaction component (such as a contest) to your promotional piece; remember the “ice-bucket challenge”? This piece, not only went viral, it resulted in millions of dollars being raised for ALS.

You will provide a link to your social media piece under the Discussion Forum titled “Social Media Strategy” to share with the class and Professor. In the “Message” Box, provide a short paragraph explaining your choice of “piece” and social media platform; along with the link.

* the tendency of an image, video, or piece of information to be circulated rapidly and widely from one Internet user to another; the quality or fact of being viral.

Grading Rubric

Content

Total Points

Total Points Earned

Apology, explanation or clarification of the problem or past behavior

15

 

Presentation of the Company’s new vision, mission and values

 
 

15

 

Describe the new goals/objectives

15

 

Include a call-for-action button

15

 

Originality and Virality

10

 

Format: Digital promotional piece and social media platform are adequately considering the audience

5

 

Total

75

 

TutorRating
pallavi

out of 1971 reviews
amosmm

out of 766 reviews
PhyzKyd

out of 1164 reviews
rajdeep77

out of 721 reviews
sctys

out of 1600 reviews
sharadgreen

out of 770 reviews
topnotcher

out of 766 reviews
XXXIAO

out of 680 reviews