Project #156426 - BUS300: Pubilc Relations Discussion question

General Tutors

Subject General
Due By (Pacific Time) 11/28/2016 12:00 pm

Discussion question 1: Writing Public Announcements.  Please respond to the following:

  • Analyze the effective press release you selected and describe the features that make it successful.
  • Analyze the ineffective press release you selected and describe how you would change it to make it successful by making at least two specific recommendations for improvement.

 

Discussion question 2: Writing a Pitch Letter.  Please respond to the following:

  • You are directing the public relations campaign for a business that you patronize regularly. In an effort to get a newspaper reporter interested in doing a story about your business, you plan to write a pitch letter to entice the interest of the reporter. Choose one type of pitch that you think would be most effective for this business. Explain in detail why you think this would be the most effective pitch type.
  • Choose any other type of pitch letter (see “The Pitch Letter” in Chapter 16) and explain why it would NOT work for the campaign you are managing.

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