|Due By (Pacific Time)||11/29/2016 12:00 am|
*I uploaded 1 files and 1 exl sheet. Combile the 1st file to this project, and do the exl sheet. (if you have any questions just message me)
For this assignment, you will again be assuming your role as an Assistant Market Researcher at On the Edge Advertising and will be working to develop a Market Research Plan. You may also use the Course Information Packet, which has been provided with background information on the clients. Outside research and data collection are required.
You will develop your primary data collection methods and execute them. Conduct either interviews or a focus group if you have access to a minimum of five people within the target market. You may also develop a survey using a website, such as SurveyMonkey, that can be shared via social media with friends and family or that can be shared with the class for classmates to complete.
Copy and paste the outline below in its entirety. Using class formatting, respond to each point and subpoint. Include intext citations for each response. All sources provided intext should also be reflected in the reference.
Work Around for Posting Images
These forum/threads, may not allow you embed just an image. It has to be hosted somewhere, like flickr. Then, from there, you can get the html code from the "share" link at the bottom of the right hand side of the page (it looks like an arrow). When you copy it, you'll come back to the forum, click on the icon that looks like a movie film strip above, and choose the embed "media" tab.
NOTE: This is ONE assignment. All reference/works cited sections should be at the END of the document. In other words, W1A3, W2 A2, and W3 A2 references should be together in alphabetical or numerical order at the end of the document.
Outline a Likert Scale survey for your client
While developing your outline, keep the following in mind:
1)Then write 10 survey questions/statements to better understand what you want to know. This should be related to the problem statement.
Example: If you are trying to determine if other employees feel adequately trained in the different aspects of the job, one statement might be:
Q1: I believe I was effectively trained
Notice that every question should have the same five responses with two on the "agree side", one neutral, and two on the "disagree side. This is fair a fair balance. Everyone should use Strongly Agree, Agree, Neutral, Disagree and Strongly Disagree, as your responses. This will make it easier to evaluate and assess.
There should also be an opportunity to explain after each question:
It is good practice to allow participants/or respondents answer in their own words for all questions. Do not assume that even in a multiple choice option, your suggested options speak for your participants/respondents. What if they are somewhere between agree and strongly agree?
The above question serves two purposes: In W5 A2, we will assess numbers to responses (see tutorial below) and then we can answer 1) how each respondent replied-- quantifiable responses, and 2) Explanations and further insight--qualitative response.
2) Conclude your survey with three questions that ask the demographics and psychographics of the survey participants. You can use similar question in the Course Information Packet. What variables are most important given your target audience defined in W2 A2?
2) Execute your survey. Ask 10 friends who might be in the target market to take the survey. I'm less interested in the responses themselves, and more interested in how you analyze the responses.
Use the attached spreadsheet for your assignment. Attach the spreadsheet with your assignment.
3) In Week 4 you will present the analysis and summary of findings for the data, and create charts and graphs. This tutorial will show you how to do this. Click on blue text below.
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