Project #156464 - one page single spaced

Business Tutors

Subject Business
Due By (Pacific Time) 11/27/2016 05:00 pm

Review the Bonus Chapter about crisis communications and public relations messages attached to this assignment. (In Connect, you will find it under “End Matter” pages BC1-34).

Learn how crisis communications messages impact reputation and the nature of crisis management, including pre-crisis planning, crisis responses, and post-crisis actions.

  • Apply the AIM process (Audience Analysis, Idea Development, Message Structuring) to crisis messages
  • Respond to external complaints and handle rumors in the Social Age

Understand public relations (PR) messages

  • Role of public relations (PR)
  • Gain credibility through PR

Next, look at the Code of Ethics for the Public Relations Society of America (you can find it at ).

The PRSA advocates six professional values:

  1. Advocacy
  2. Honesty
  3. Expertise
  4. Independence
  5. Loyalty
  6. Fairness

Task: Choose two of the (above) six values and do the following:

  • Elaborate on your two chosen values. Provide details about their meaning and how you can ensure that your crisis communications and PR messages comply with these two values.
  • Explain the primary challenges to living up to your two chosen professional values.
  • Choose a company of interest to you. What specific steps can this company take to live up to your two chosen professional values?

Format your response as a professional business letter (1-2 pages, single spaced) to your instructor. Responses should be carefully constructed, accurate, and original. Be attentive to how you use credibility, evidence, etc.


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