Project #156530 - Ethics in Crisis Communications and Public Relations

General Tutors

Subject General
Due By (Pacific Time) 11/28/2016 12:00 am

one page paper


Learn how crisis communications messages impact reputation and the nature of crisis management, including pre-crisis planning, crisis responses, and post-crisis actions.

  • Apply the AIM process (Audience Analysis, Idea Development, Message Structuring) to crisis messages
  • Respond to external complaints and handle rumors in the Social Age

Understand public relations (PR) messages

  • Role of public relations (PR)
  • Gain credibility through PR

Next, look at the Code of Ethics for the Public Relations Society of America (you can find it at ).

The PRSA advocates six professional values:

  1. Advocacy
  2. Honesty
  3. Expertise
  4. Independence
  5. Loyalty
  6. Fairness

Task: Choose two of the (above) six values and do the following:

  • Elaborate on your two chosen values. Provide details about their meaning and how you can ensure that your crisis communications and PR messages comply with these two values.
  • Explain the primary challenges to living up to your two chosen professional values.
  • Choose a company of interest to you. What specific steps can this company take to live up to your two chosen professional values?

Format your response as a professional business letter (1 page, single spaced) to your instructor. Responses should be carefully constructed, accurate, and original. Be attentive to how you use credibility, evidence, etc.

Evaluation: All grading criteria/aspects of communication matter. “Context” and “Audience” won’t count since this isn’t a traditional piece of business correspondence. Instead, “Format / Visual Impression” will be about getting the letter format correct. Format your letter correctly; develop your ideas thoroughly, organize and present your information in a logical manner, build sentences and proofread.

i have attach the formate style pleasee look at it before you do it


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