Project #156878 - Marketing Strategy

Business Tutors

Subject Business
Due By (Pacific Time) 12/01/2016 12:00 am

In an earlier assignment, you discussed the importance of creating a USP (Unique Selling Proposition). In this assignment, you will look at ways to develop a marketing strategy to communicate your USP to potential customers. You will also explore additional ways to exceed customer expectations other than quality of food and location.

Successful companies develop brand loyalty by first creating product or service awareness and then by exceeding customer expectations.

Using the readings for the week, Online Library resources, and Internet resources, research marketing strategies. Then, respond to the following:

  • Identify and briefly explain ways in which foodservice operations can differentiate their concept from competitors. 16pts.
  • Identify and explain how a foodservice operation can create awareness of its concept during the first year of operation. 16pts.
  • Other than the quality of food and location, identify and explain three additional areas of operation that are critical to exceeding customer expectations. 24pts.

·       Identified and explained three additional areas of operation that are critical to exceeding customer expectations.

  • Used vocabulary relevant to the current and previous weeks' topics—at least five terms. 4pts.

Write a 500-word paper in Word format. Format your assignment according to MLA guidelines    

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