|Due By (Pacific Time)
||11/29/2016 06:00 pm
Learn how crisis communications messages impact reputation and the nature of crisis management, including pre-crisis planning, crisis responses, and post-crisis actions.
- Apply the AIM process (Audience Analysis, Idea Development, Message Structuring) to crisis messages
- Respond to external complaints and handle rumors in the Social Age
Understand public relations (PR) messages
- Role of public relations (PR)
- Gain credibility through PR
Next, look at the Code of Ethics for the Public Relations Society of America (you can find it at www.prsa.org/AboutPRSA/Ethics/CodeEnglish/ ).
The PRSA advocates six professional values:
Task: Choose two of the (above) six values and do the following:
- Elaborate on your two chosen values. Provide details about their meaning and how you can ensure that your crisis communications and PR messages comply with these two values.
- Explain the primary challenges to living up to your two chosen professional values.
- Choose a company of interest to you. What specific steps can this company take to live up to your two chosen professional values?
Format your response as a professional business letter (1-2 pages, single spaced) to your instructor. Responses should be carefully constructed, accurate, and original. Be attentive to how you use credibility, evidence, etc.
Evaluation: All grading criteria/aspects of communication matter. “Context” and “Audience” won’t count since this isn’t a traditional piece of business correspondence. Instead, “Format / Visual Impression” will be about getting the letter format correct. Format your letter correctly; develop your ideas thoroughly, organize and present your information in a logical manner, build sentences and proofread.