Project #157287 - Developing an E-Commerce Strategy

Computer Tutors

Subject Computer
Due By (Pacific Time) 12/15/2016 12:00 am

Dirt Bikes Case

Achieving Operational Excellence: Developing an E-Commerce Strategy


Software skills: Web browser software, web page development

Business skills:  Strategic analysis

This project provides an opportunity for you to develop an e-commerce strategy for a real-world business and to use a Web page development tool to create part of the company’s Web site.

Dirt Bikes’s management believes that the company could benefit from e-commerce. The company has sold motorcycles and parts primarily through authorized dealers. Dirt Bikes advertises in various magazines catering to dirt bike enthusiasts and maintains booths at important off-road motorcycle racing events. You have been asked to explore how Dirt Bikes could benefit from e-commerce and a Dirt Bikes Web site.

Prepare a report for management that answers the following questions:

  • How could Dirt Bikes benefit from e-commerce? Should it sell motorcycles or parts over the Web? Should it use its Web site primarily to advertise its products and services? Should it use the Web for customer service?
  • How would a Web site provide value to Dirt Bikes? Use the Web to research the cost of an e-commerce site for a small to medium-sized company. How much revenue or cost savings would the Web site have to produce to make it a worthwhile investment for Dirt Bikes?
  • Prepare specifications describing the functions that should be performed by Dirt Bikes’s Web site. Include links to other Web sites or other systems in your specifications.

Design the home page for Dirt Bikes’s Web site and an important secondary page linked to the home page using the Web page creation capabilities of word processing software or a Web page development tool of your choice. You may want to check out the following web page development tools: WIX, WordPress or Weebly. Your choice. Make sure you include ethe URL for your website and make sure it is public or provide a password for your classmates to view it.


Additional material included as you prepare your report and website. You may or may not need all the information provided.


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