Project #157674 - United Airlines

Business Tutors

Subject Business
Due By (Pacific Time) 12/03/2016 06:00 pm


I have attached a file that has the article and all its discription please keep all your answers based on the article provided nothing from outside.


6-8 pages 


 United Continental : 


In this section, describe the company and its current position.  Include information about the mission, vision and corporate/business strategy, and strategic goals.  Consider the following in your overview:

·       Mission

·       Vision

·       Values

·       Guiding Principles

·       Culture

·       Management

·       Management Style

·       Structure

·       Financials

·       Market Position



In this section, outline the problems and/or challenges currently facing the organization.  Use the article provided as a starting point.  Research at least two other sources to ensure that you have thoroughly identified the major changes that are facing the organization.



In this section, conduct a SWOT analysis to seek the sources of the problems that are leading to the need for change.


Strengths and Weaknesses

·       Resources

·       Capabilities

·       Core Competencies


Opportunities and Threats

·       General Environment

·       Industrywide

·       Direct Competition



What systems are affected and how?  Determine the Performance Gap.  Utilize the Diagnostic Models to facilitate the analysis of the organization system. Identify the Systems Affected (all).  Which of the Basic Strategies to change should be utilized?  Determine the appropriate OD Interventions and the levels of each activity (see Table 7.1- the various activities listed in this table are amplified in future chapters).  Why do you believe each OD Intervention (activity) would be useful to the change process?  Be specific in your discussion, using the concepts from the course. Creating a Stream Analysis Chart with suggested activities and hypothetical timelines may be helpful in this process.  This analysis should lead you to various alternatives for the organization for managing change.  What resistance, if any, might you anticipate with the various interventions?  What can be done to mitigate resistance?  How can you ensure engagement?



After you have explored the various alternatives (OD Interventions/actions), recommend those that you think will be most successful and describe why you think these would lead to successful change for the organization.  How do you expect the organization to transform?




General Term Paper Guidelines



  • Organize your paper into sections with headings if appropriate to the subject.  For a term paper the sections might be:



            Topic #1

                        Sub-topic #1.1

                        Sub-topic #1.2

                        Sub-topic #1.3

            Topic #2

                        Sub-topic #2.1

                        Sub-topic #2.2



(Figures – if not embedded in text)


  • Length is not the most important factor in judging your paper.  A short and well-written paper is far preferable to a longer one which rambles and repeats itself.
  • Make sure that when you turn in your paper, you have read through it in its final form.  This may prove difficult to do after the many editing sessions that you have already enjoyed with it.  It is often very helpful to have a friend read it through as well as this lends a fresh perspective.
  • Submit your paper  Do this early in the process, so you can make changes if your similarity rating is high.  Generally speaking, if you have cited your quotes, a similarity rating of no more than 25% is acceptable.



  • Please double-space all your text. 
  • Use 1” margins all round.  Use 12 pt font.  Number your pages.
  • Expensive binding and finishing is unnecessary and will not earn you extra points.  The final copy should be clean and neat.



  • Try to write in the third person whenever possible.  For the most part you will be presenting facts.  Although, for debate papers you will be arguing a certain point of view and it may therefore be appropriate to use “I” now and then, avoid repeated use of the first person.
  • Avoid clichés.  (“the bottom line”, “at the end of the day”, “all in all” etc.)
  • Avoid slang and informal terms of expression.  (“Well, …”, “It was like, we went…”)
  • Avoid rhetoric.  (“How should I interpret these results?”, “I asked myself - What do people think about global warming?”)
  • Do not use direct quotations in your text unless absolutely necessary.  In general it is better to paraphrase or explain the ideas in your own words and simply refer to the original work.
  • If you use equations in your paper, make sure that every symbol in the equation is explained.  Number equations sequentially for easy referencing.


Grammar and spelling

  • Don’t rely on the spelling checker to find all your spelling errors.  You must also read through you document to check that “their”, “there” and “they’re”, for example, are correctly used.
  • Read and re-read your manuscript.  Edit it more than once or twice.  Avoid the repetitious use of the same word in a sentence or a paragraph.  Edit away all redundancies.  I do not want to read the same information over and over again, simply expressed in a slightly different way each time.  Remove unnecessary words.  Be clear and succinct.  DO NOT WAFFLE – I will not be impressed by length.



  • Cite articles by author(s) and year within your text.  If there is a single author, the last name and year will suffice – e.g. (Hutchinson, 1995).  If there are two authors, include both names and the year of the publication – e.g. (Hutchinson and Osborne, 1978).  For more than two authors, use the first author with et al. – e.g. (Hutchinson et al., 1984).
  • Include the list of references at the end of your paper.  Do not include references you have read but not cited.  List the references alphabetically by the first author’s last name. 



  • Number figures consecutively and give each a caption.  Refer to them in your text by their number.  Figures can be embedded in the text but if you find it too frustrating to coax them into the right place in Word, feel free to place them all together at the end of your document.
  • Make sure that you include all the information necessary to interpret your figures.  In the case of graphs this would include the axes and units used, a legend for multiple lines or points displayed in different colors or patterns.  For maps this would include a scale and North arrow.  If figures are taken from other works, make sure you cite their original source.



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