Project #157692 - Training and Development

Business Tutors

Subject Business
Due By (Pacific Time) 12/01/2016 03:00 pm

Short discussion on conducting needs analysis, a paragragh will be fine.  no more then $10, please.

Our final project must include a discussion of how to conduct a Needs Analysis.

Quick definition - A Needs Analysis is defined as a formal process that focuses on how a product addresses the needs of a human. It is not considered an official business tool, however, it is a valuable analytical technique to gauge the marketability of a product or service to a consumer.

I found this great article that outlined six principles for a Needs Analysis:

  • The opinion of end users is essential to unify a diverse, opinionated design team, and their opinion should transcend the desires of your design team.
  • Market research is essential to unify end user opinions, and to use quantitative and qualitative research to find the best direction for product or service designs.
  • Appeal to the lowest common denominator in end user needs. Marketing to the lowest skill levels results in the largest potential market. In other words, follow the KISS principle - "keep it simple, stupid".
  • Do comprehensive beta tests of your products over a long period of time to allow adequate adjustments before "freezing" your product for the final manufacturing stage.
  • Continue to monitor user feedback after the product launch, and address defects quickly and keep an accurate record to apply to future releases, if they cannot be addressed immediately in the current product.
  • Elegant designs are the end product of successful needs analysis, and will put your product head and shoulders above industry peers.

As we move forward with this discussion, what are some ways that our company (UPS) could conduct a Needs Analysis? Also, if you check out the description of the company, there are multiple ways to go depending on which industry we look in. Would you want to assign an industry to each person? There's automotive, healthcare, high tech, retail, industrial manufacturing and distribution. Since there are five of us, we could use this to our advantage. What do you think team??

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