Project #157752 - Marketing Assignment

Business Tutors

Subject Business
Due By (Pacific Time) 12/05/2016 12:00 am

Already started this. I just need the final section completed with information. There is a rubric that needs to be met in order to pass. Below is an analysis of the project paper. I will attach what I have thus far as well as the rubric.

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Company G has a low debt-to-equity ratio and a high credit rating. It enjoys excellent relationships with current suppliers, but because of differences in material requirements, new raw material suppliers will be needed to support the small appliance line. Company G will also need new suppliers for two component parts that will be purchased ready for assembly into some of the small appliances.

 

The credit terms Company G offers to intermediaries in their distribution channel are typical for their industry. Marketing research has shown that the company’s brand and logo are readily recognized by most categories of electronics product consumers.

 

Requirements:

 

Prepare a one-year marketing plan (suggested length of 5–7 single-spaced pages) using the attached “Company G One-Year Marketing Plan Template” for one of the small appliances from the new line. Carefully examine the details provided in the given Company G marketing scenario and identify the specific information that should be considered while developing the plan. Consider other information from the real world that you should incorporate as you develop the plan. Include the following sections in your plan:

 

A.  Product Support of Mission Statement

1.  Describe the specific appliance you have selected.

2.  Explain how the small appliance you have selected supports Company G’s mission statement provided in the scenario.

3.  Classify Company G’s proposed product using the three-way consumer product classification system.

a.  Justify the designated classification.

 

B.  Target Market

1.  Describe the target market for the company’s product, including two variables related to demographic information, psychographic information, or geographic information.

 

C.  Analysis of Competitive Environment

1.  Analyze Company G’s competitive environment, addressing each of the components of Porter’s Five Forces Model.

 

D.  SWOT Analysis

1.  Describe three of Company G’s strengths that would support the marketing of the new product.

 

Note: This description should address Company G’s strengths, not the strengths of the product itself.

 

a.  Justify your choice of each of these elements as company strengths.

b.  Identify two strengths that should be considered core competencies.

2.  Describe three of Company G’s weaknesses that would undermine the marketing of the new product.

 

Note: This description should address Company G’s weaknesses, not the weaknesses of the product itself.

 

a.  Justify your choice of each of these elements as company weaknesses.

3.  Describe three current or potential opportunities that would support the marketing of the new product.

a.  Justify your choice of each of these as opportunities.

4.  Describe three current or potential threats that would undermine the marketing of the new product.

a.  Justify your choice of each of these as threats.

 

E.  Marketing Objectives

1.  Identify one SMART (specific, measurable, achievable, realistic, and time-bound) marketing objective for each of the following marketing mix elements:

a.  product

b.  place

c.  price

d.  promotion

 

F.  Marketing Strategies and Implementation

1.  Describe three distinct strategies for each of the following market mix elements that are appropriate for the target market and supportive of the related objective:

a.  product

b.  place

c.  price

d.  promotion

2.  Explain why this is the best collection of strategies to achieve the objectives identified in part E.

3.  Describe one implementation tactic for each of the strategies identified in parts F1a-F1d.

a.  Include a due date and responsible party for each implementation tactic.

 

G.  Monitoring Procedures

1.  Describe the specific actions that will be taken to measure the progress toward the objectives identified in the plan.

2.  Describe the frequency for each of the actions described in part G1.

 

H.  When you use sources, include all in-text citations and references in APA format.

 

Note: For definitions of terms commonly used in the rubric, see the Rubric Terms web link included in the Evaluation Procedures section.

 

Note: When using sources to support ideas and elements in a paper or project, the submission MUST include APA formatted in-text citations with a corresponding reference list for any direct quotes or paraphrasing. It is not necessary to list sources that were consulted if they have not been quoted or paraphrased in the text of the paper or project.

 

Note: No more than a combined total of 30% of a submission can be directly quoted or closely paraphrased from sources, even if cited correctly. For tips on using APA style, please refer to the APA Handout web link included in the APA Guidelines section.

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