|Due By (Pacific Time)||12/06/2016 12:00 am|
*Please read carefully and entirely.
For this assignment, you will again be assuming your role as an Assistant Market Researcher at On the Edge Advertising and will be working to develop a Market Research Plan. You may also use the Course Information Packet, which has been provided with background information on clients. Outside research and data collection are required.
You will expand on your Week 3 data findings (file 2) and will conduct your data analysis.
This week, you will:
See Further Instructions
Copy and paste the outline below in its entirety. Do not shorten or abbreviate. Using class formatting, respond to each question/bullet point. Cite sources both intext and in a reference section. All sources in the reference section should be reflected in the body of the assignment (intext) and vice versa
In this section you will provide specific results of each of the survey questions. Each question should have its own chart or graph
1) Post the chart (see the tutorial)
2) Write a brief QUANTITATIVE statement for each question,
For example the average score was 3.6 indicating that respondents overall were between neither agree/disagree and agree. The greatest majority, 40% strongly agreed however.
Follow with QUALITATIVE information. Copy and paste comments each respondent included in the "Explain" section of the question. For example:
R1 " I do not have time for training"
R7 " The trainers are from outside the company and do not understand our jobs"
Charts and graphs should be clearly labeled with percentages on each segment, a legend etc. For consistency, keep the same color for strongly agree et. al, for each chart. Use five different colors (don't have two shades of blue for instance).
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