Project #158069 - Sales Strategy Review - 12 Page Paper based on Q&A

Business Tutors

Subject Business
Due By (Pacific Time) 12/08/2016 10:00 pm

This assignment is for a Sales course, so please analyze accordingly. 

Review the websites for Bandwidth.com (www.bandwidth.com) and Sageworks (www.profitcents.com), and one other company of your choice. 

Answer the below 6 questions in detail. Total paper should be a minimum of 12 pages. 

1. Describe the primary go-to-market (channel) and coverage (sales segmentation) strategies for each company, and discuss their appropriateness/potential effectiveness. 

2. Identify the primary (claimed/inferred) sources of differentiation for the companies and/or key offerings.

3. Provide specific examples of how each company utilizes a "transactional" and/or a "consultative" selling model (e.g., makes it easy to buy, supports a low cost of sale, adds, value to the prospect, etc.).

4. List ways that you would recommend a salesperson inside each company could use his or her respective website to support a specific sales campaign with a prospect. 

5. Identify two or three things that would make each website more effective for a.) intrinsic value buyers, and 2.) extrinsic value buyers?

6. Make any additional recommendation that would potentially accelerate top-line growth for the three companies. 

 

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