Project #158694 - marketing plan

Business Tutors

Subject Business
Due By (Pacific Time) 12/08/2016 12:00 pm

1. Written Marketing Plan – Develop a marketing plan for a new product or service to be launched in The Kalamazoo area. This new product can come from a new company or an existing company. 10 Pages – 100 points

Marketing Plan Outline

BUS 105 Marketing Plan Outline for the written Marketing Plan

Cover Page

New Product Summary

Marketing Research

Industry Analysis

Analysis of Competition

SWOT Analysis

Target Market (also referred to as a Customer Profile). Provide a demographic and psychographic profile of your target market (potential customer)

Marketing Strategy - a summary of how you will use the Marketing Mix (also referred to as the 4p’s of marketing)

1.    Product

2.    Price

3.    Promotion

4.    Place

 

Feel free to use Charts and Graphs but no clip-art

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