|Due By (Pacific Time)||12/08/2016 12:00 am|
Environmental forces and trends (i.e., competitors, new technologies, socioeconomic, population and business factors, and changing regulations) can have a tremendous impact on the success of an organization’s marketing plan. Therefore, it is important for health care leaders to continuously assess the strengths, weaknesses, opportunities, and threats (SWOT) of these forces and trends to ensure that their organizations are applying the appropriate marketing strategies. For this Assignment, you need to conduct a SWOT analysis of an environmental force or trend and consider how it might impact your own health care organization.
Note: This Assignment will be graded using this rubric: Week 2 Assignment Rubric (Word document). Your Assignment should show effective application of triangulation of content and resources in your conclusion and recommendations.
In a 4- to 5-page report, address the following:
Note: Your Assignment must be written in standard edited English. Be sure to support your work with at least five high-quality references, including two from peer-reviewed journals. Refer to the Essential Guide to APA Style for Walden Students to ensure that your in-text citations and reference list are correct. See the Week 2 Assignment rubric for additional requirements related to research and scholarly writing.
This Assignment is due by Day 7.
Note: Synthesize the information you have gathered from your analysis so that each bullet point in the SWOT Analysis clearly represents the most significant considerations within each category. While the SWOT Analysis is a one-page document that might appear to be simple, each point must be the result of deep and critical thinking.
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