|Due By (Pacific Time)||12/14/2016 12:00 am|
Who: This is an individual-based assignment
• Between 2,700-3,000 words (excluding references)
• Have a cover page that includes the following information:
â– Your name and student ID,
â– Tutor’s name,
• Double space or 1.5 space your work.
• Mark will be reduced if the guideline is not followed.
Topic: Research and analyse Tesco in terms of its market / marketing environment and CSR practices
Submit your work via Blackboard. Instructions can be found on Blackboard. It will also be explained during Week 7’s Lecture and seminars.
â— Introduction of Company Y and its recent performances
â— Macro environment analysis
â— Industry structure analysis
â— Strategic position analysis
â— Applying an additional appropriate analytical tool of student’s choice
â— Discuss the ethical issues Company Y are facing (or might face in the near future) and evaluate its CSR practices
â— Structure and layout
Referencing and research
Assessment criteria explained:
â— Demonstrate knowledge about Company Y’s recent performances (e.g. marketing and financial performances)
â— Examine the macro environmental issues that has potential impact on Company Y’s marketing performance with examples and evidences (Recommended analytical tool: PEST/PEEST/PESTEL)
â— Examine the industry-level issues that has potential impact on Company Y’s marketing performance with examples and evidences (Recommended analytical tool: Porter’s Five Forces, Value Chain analysis)
â— Examine Company Y’s strategic position with examples and evidences (Recommended analytical tool: SWOT / perceptual map)
â— Examine Company Y’s marketing performance with one other tool of student’s choice (e.g. PLC, BCG Matrix, 3Cs, Ansoff Matrix).
â— Evaluate Company Y’s current CSR practices and discuss whether these practices are sufficient for the ethical issues that Company Y are facing or might face in the near future.
-Referencing and research
â— Appropriate referencing method was used (Harvard style preferred)
â— Reviewed a diverse range of literature / material (e.g. journal articles, books, trade magazines, and newspaper)
-Structure and layout
â— Whether the guideline (word counts, layout) has been followed
â— Whether the report is structured and presented in a logical, professional and consistent manner
*PLEASE look at the guidlines and follow them precisely!!
out of 1971 reviews
out of 766 reviews
out of 1164 reviews
out of 721 reviews
out of 1600 reviews
out of 770 reviews
out of 766 reviews
out of 680 reviews