Project #160090 - Research and analyse Tesco in terms of its market / marketing environment and CSR practices

Business Tutors

Subject Business
Due By (Pacific Time) 12/14/2016 12:00 am

 Individual Report

 

Who: This is an individual-based assignment

Format:

• Between 2,700-3,000 words (excluding references)

• Have a cover page that includes the following information:

â–  Your name and student ID,

â–  Tutor’s name,

 

• Double space or 1.5 space your work.

• Mark will be reduced if the guideline is not followed.

 

Topic: Research and analyse Tesco in terms of its market / marketing environment and CSR practices

 

 

 

 

Submission:

Submit your work via Blackboard. Instructions can be found on Blackboard. It will also be explained during Week 7’s Lecture and seminars.

 

Assessment criteria

Criterion

Weighting%

Content

 

● Introduction of Company Y and its recent performances

5

● Macro environment analysis

15

● Industry structure analysis

15

● Strategic position analysis

15

● Applying an additional appropriate analytical tool of student’s choice

15

● Discuss the ethical issues Company Y are facing (or might face in the near future) and evaluate its CSR practices

15

Presentation characteristics

 

● Structure and layout

10

Referencing and research

10

 

Assessment criteria explained:

-Content

● Demonstrate knowledge about Company Y’s recent performances (e.g. marketing and financial performances)

● Examine the macro environmental issues that has potential impact on Company Y’s marketing performance with examples and evidences (Recommended analytical tool: PEST/PEEST/PESTEL)

● Examine the industry-level issues that has potential impact on Company Y’s marketing performance with examples and evidences (Recommended analytical tool: Porter’s Five Forces, Value Chain analysis)

● Examine Company Y’s strategic position with examples and evidences (Recommended analytical tool: SWOT / perceptual map)

● Examine Company Y’s marketing performance with one other tool of student’s choice (e.g. PLC, BCG Matrix, 3Cs, Ansoff Matrix).

● Evaluate Company Y’s current CSR practices and discuss whether these practices are sufficient for the ethical issues that Company Y are facing or might face in the near future.

 

-Referencing and research

● Appropriate referencing method was used (Harvard style preferred)

● Reviewed a diverse range of literature / material (e.g. journal articles, books, trade magazines, and newspaper)

 

-Structure and layout

● Whether the guideline (word counts, layout) has been followed  

 

● Whether the report is structured and presented in a logical, professional and consistent manner

 

*PLEASE look at the guidlines and follow them precisely!!

TutorRating
pallavi

out of 1971 reviews
amosmm

out of 766 reviews
PhyzKyd

out of 1164 reviews
rajdeep77

out of 721 reviews
sctys

out of 1600 reviews
sharadgreen

out of 770 reviews
topnotcher

out of 766 reviews
XXXIAO

out of 680 reviews