Project #160107 - International business

Business Tutors

Subject Business
Due By (Pacific Time) 12/25/2016 12:00 am




TAKIMAKI  Case Study Background




TAKIMAKI is a (fictional) Japanese SME, based in Tokyo, which started in 1990. Having grown from five workers initially, it now employs 100+ staff, producing a range of consumer electronic products such as televisions, DVD players, MP3 players, hi-fi equipment etc using technology licensed from a number of multinationals.




Currently it supplies only the Japanese market, and only purchases from local suppliers in and around Tokyo. TAKIMAKI had initial success in competing on price. However it has failed to grow its sales in the past two years and is finding it increasingly difficult to compete, given its need to pay for the licences, its high wage rates relative to China and Eastern Europe, and the near impossibility of hiring research graduates (who prefer to go to better paid jobs with Japanese multinationals such as Sony and Matsushita). It is therefore in a situation where its profits have been steadily reduced and it now faces the prospect of making a loss in the next financial year (its first loss since it was started).




TAKIMAKI as a company has never had contact with overseas markets. However, all of the top management team have learnt English, and several of them have studied abroad (in the USA, Canada, France or the UK).




The TAKIMAKI management team contemplating the possibility of internationalisation are doing so mainly in order to obtain production cost reductions, access to technological expertise (to allow them to avoid reliance on large multinationals), access to new markets, and ease of creating and managing an international company. They recognise, however, that they need to examine all the options available, and the requirements for a successful strategy.




In addition, however, they also recognise that they need to act quickly, and that they may not have the optimum resources and information in place at the time they internationalise, and may need to engage in bricolage (making the best use of resources at hand for new uses). They want to create a coherent strategy that they can use to both internationalise but also take their staff with them, by clearly showing why they need to internationalise, what the key opportunities and problems are, which countries have been considered and what the final strategy should be.




Advice on structure for assignment



·         Introduction should have brief description of company situation and what the report will cover.



·         Current / Future Business Environment


o   STEEP - table or Group trend map with referenced material from web, journal articles, etc.



·         Choices for Company


·         Brief Justification of 3 countries to compare with Japan.




·         Briefly explain and justify analytical structure to use e.g. SWOT & PEST combination table (use reference to assist justification if possible). And outline weights to be used (small table would be sufficient).




·         Table(s) of data an analysis should include:




·         Strengths and Weaknesses with subheadings.




·         Analysis of 3 countries against Japan :-Opportunities and threats combined with PEST should include weightings and calculations. It also needs to present data for Japan and 3 other countries chosen. Real data included should include cost, technology, market, culture and risk data. Exchange rate data and cluster data may also be suitable here.




o    You may wish to have summary table of the scores for the countries, for the PEST.



·         Discussion of location decision (i.e. which country and why, using the summary)




·         Choice of Method (FDI - Joint ventures, Greenfield sites, Mergers /Acquisitions)


·         Table explaining different choices available and strengths and weaknesses of each.


·         Choice of method and why. (Speed, Control Cost, Risk etc)



·         Brief conclusion



·         References


Carrier, C. Cossette, P and Verstraete, T. (2000) Experimental implementation of a new creative method to support futurology by small businesses in a strategic management perspective. Journal of Enterprising Culture. Vol. 8, No. 2, pp121-140. 

CIA (2010) World Fact Book. Available at:  (Accessed on 28.11.11)

Detailed instructions:



1.       The assignment brief indicates the themes to be covered in this assignment. Specifically this means that themes 1 and 2 are the ones to be focused upon.

2.       Specifically, the topics should be related to the TAKIMAKI case study (Themes 1 and 2). This means that your assignment should answer the following questions from the case study :

·         From theme 1. Identify the factors that you think TAKIMAKI should collect information on for creation of its internationalisation strategy, and present these within an appropriate analytical framework for the 3 countries you think TAKIMAKI should consider internationalising to, ensuring that you are also able to compare with Japan.

·         From theme 2: Using an appropriate analytical framework, undertake an appropriately weighted internal and external analysis for TAKIMAKI, for the external factors analysing  3 countries we should consider internationalising to comparing with Japan, concluding  with decisions on which country to internationalise to, how, and why). 


3.       It is essential that you include (properly referenced to in the text using the Harvard system) current information from the internet, news items etc. which pertain to Global issues and the electronics industry in particular, as well as using relevant academic journal articles and books. The minimum number of SEPARATE SOURCES that should be used and referenced for this assignment is 10.

4.       The reference list should be included as a Reference List at the end of the assignment (this list will not be included in the word count). Any citations may be put in appendices and will not be included in the word count.

5.       The word count is 3000 words, + / - 10%, which means that assignments with word counts in the range of 2700 words to 3300 words are acceptable.

6.       Diagrams and Tables which are directly relevant to the topic should be placed in the main text.

7.       Depending on the task, you may wish to use SWOT, STEEP, PEST/PESTEL, etc., as frameworks for your analysis.

8.       This assignment, written in report form, should contain your own individual analysis. You do not need to include everything that your group collected/presented.

9.       Any group work that is used (e.g. diagrams, text, etc.) should be clearly labelled with your group and placed in an appendix.

10.   The Tutor is permitted to answer specific questions related to structure and presentation but cannot give feedback on draft assignments.

11.   Use of relevant case study material is essential to successful completion of the assignment. You are able to make a start now, since the assignment is split between the distinctive themes 1 and 2

Make sure that you save notes that will help you develop your individual report. i will need it




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