Project #160522 - International Business Article Critique_EH

Business Tutors

Subject Business
Due By (Pacific Time) 12/18/2016 09:00 am

Your task is to offer a detailed critique of a peer-reviewed article, which you can locate in the Online Library. The article must be related to international marketing. In your critique, address the following questions:

  • ·         What are the main points and arguments of the author(s)?

 

  • ·         What is your opinion of the article?

 

  • ·         How can the points and arguments of the author(s) be applied to the lesson in this unit?

(Some examples include the marketing mix, marketing orientation, and organizational structure.)

The critique should be a minimum of two pages in length in APA style.

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