Project #161860 - GAP INC CASE

Business Tutors

Subject Business
Due By (Pacific Time) 01/31/2017 11:00 pm

You should adopt the role of a consulting firm hired by top management to perform a strategic analysis of the company in the case. Your case analysis should thoroughly explore the problems and issue of the case as well as offering solutions to solving them. Reflected in your analysis are the questions assigned for that particular case.

A paper of approximately 25+ pages is to be prepared, with references and citations.


This analysis is to be a major effort at indicating your ability in understanding the issues or problems of the case, conducting a comprehensive analysis and developing a strategic game plan for solving the issues of the case. Summarizing and rehashing facts stated in the case is discouraged. Instead the analyses should be prepared as “reports to management” with an emphasis on action-oriented strategic recommendations.



You will be evaluated on the professionalism of your presentation, your persuasiveness, your cohesiveness, and the logic of your arguments presented.


PowerPoint slides are to be prepared to aid in the paper presentation. Evaluation criteria for Project:



1.     Executive summary (5 points)


2.     Problem statement

a.     Central issues identified and communicated (20 points)


3.     Analysis


a.     Logical, focused and substantive (10 points)


b.     Effective use of analytical tools and concepts (20 points)


c.     Effective use of facts and figures to substantiate arguments (10 points)


4.     Recommendations


a.     Logical flow, solve the problems identified (25 points)


5.     Overall


a.     Reasonable style, layout (5 points)


b.     Spelling, grammar and punctuation (5 points)


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