Project #162271 - National Canine Weight Check PR ROPE

Business Tutors

Subject Business
Due By (Pacific Time) 01/08/2017 09:00 pm

2- to 3-page paper

 

  • Why does this situation require integrated marketing as opposed to just public relations plans? Be sure your response indicates your understanding of integrated marketing concepts.
  • What were the strengths and weaknesses of each step in the ROPE process?
  • Defend whether you believe National Canine Weight Check could have been successful using only public relations. Why or why not?

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