|Due By (Pacific Time)||08/11/2017 12:00 am|
The industry you are focused on is Emergency Management.
You do not have to create a linkedin page; just the summary and branding statement.
The head of your company passed you in the hall and asked, “Why couldn’t I find you on LinkedIn? I want to make a connection with you!" You walk away thinking that maybe you ought to reconsider your wariness to use social media. In fact, yesterday a colleague announced that he would be leaving the company at the end of the month. He had received an offer from a company that had recruited him from his LinkedIn profile. When you asked him more about the recruitment, he told you that his contact at the recruitment firm confided that the firm would not consider anyone who did not have a positive presence on the site. That was enough for you! You are going to do some research and create a site for yourself.
A survey of recruiters reports that overwhelmingly, recruiters who use social media use LinkedIn to post jobs, search for candidates, contact candidates and do pre-interview vetting (Jobvite 6th Annual Social Recruiting Survey). A new survey from Careerbuilder found that
In fact, UMUC career service recommends careful consideration of how to use LinkedIn.
There is a possible downside, too, so be careful. To understand why employers disqualify candidates, view the survey results at Employers Passing on Applicants Due to Social Media Posts Continues to Rise and read this article On LinkedIn, A Reference You Didn't Write. You'll also want to read this article: How to Use Social Media to Land a Job.
For these reasons, understanding how to effectively employ social media is essential, whether you are required to use it to perform your job or you want to optimize your presence to attract future employers. In this assignment we will explore LinkedIn, the social media platform designed for use by the business community.
You will follow these steps to create a branding statement and a LinkedIn profile.
Macro-level: What is the market like for this type of career path in general? Is the industry demand increasing, decreasing, or remaining steady? Is it better in some areas than others, etc.? Who are the other competitors seeking positions in this profession? Are there potentially other competitors in related industries? Can you identity particular individuals who are your main competition (which will be the case if you are competing internally). How do you compare to these competitors?
Internal environment: What are the needs in the particular companies/organizations that you are targeting?
Next, you will work on your branding statement that could become your Summary.
See Branding statements for some resources and tips to create your statement. Draft a personal branding statement of 100 words or less. Identify the most important key skills/benefits you deliver to your industry, employer, or customer. What are your skills? Describe how are you different from your competitors in a positive way that makes you stand out from the other competitors in the market.
Be sure to edit for clarity and conciseness. Your summary statement should be error-free because it represents you!
Now you are ready to create a strategy to make your LinkedIn site work for YOU.
Identify the industry and employers you are targeting.
Identify your main competitors. If you are looking industry-wide, these may be graduates of other schools or those with similar or different qualifications; if you are looking to be promoted within a company, the competition may be particular individuals in your company.
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