Project #196166 - Essay

General Tutors

Subject General
Due By (Pacific Time) 08/31/2017 12:00 am

This assignment requires you to select a family member, friend, or self-identified travel companion. Once you have identified who you would like to travel with, answer the following questions: 

Describe your companion based upon market segmentation: geography, demographics, psychographics, and productrelated variables (see pages 43-49).  

Using Figure 2-1, the travel decision-making process on page 36 of your textbook, take some time with your self-identified travel group, and walk through the decision-making process.   ï‚· How did the process work?  ï‚· What were the challenges and benefits of the process?  ï‚· Identify the travel motivations addressed (pages 38-43). ï‚· What were the results of your decision?  

Your response should be a minimum of two pages in length, double-spaced. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and be cited per APA guidelines. 

 

 

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