Project #196497 - Advanced Marketing Case Study

Business Tutors

Subject Business
Due By (Pacific Time) 08/19/2017 12:00 am

 

In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with subheadings. Your APA-formatted case study should be a minimum of 500 words in length (not counting the title and reference pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than 5 years old (one may be your textbook). All sources used, including the textbook, must be referenced; paraphrased material must have accompanying in-text citations.

 

Case studies are an important learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides with an end goal of formulating a recommendation for the challenges faced by the company.

 

Evaluate the case of your choice, and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research.

 

 Nike  

 

  1. How has the industry in which Nike resides been doing over the last 5 years?
  2. What are the pros, cons, and risks associated with Nike’s core marketing strategy? How have they managed to develop a strong customer relationship with their target market?
  3. Who are the top three competitors of Nike, and what are their advantages/disadvantages with respect to their product/service development?
  4. Looking at the competitors you discussed in question #3, what would you recommend as being the next steps for these competitors and subsequently the next steps for Nike to combat these competitors?

 

TutorRating
pallavi

out of 1971 reviews
amosmm

out of 766 reviews
PhyzKyd

out of 1164 reviews
rajdeep77

out of 721 reviews
sctys

out of 1600 reviews
sharadgreen

out of 770 reviews
topnotcher

out of 766 reviews
XXXIAO

out of 680 reviews