Project #211237 - Barnes & Noble: Managing the E-Book Revolution

Business Tutors

Subject Business
Due By (Pacific Time) 11/23/2017 12:00 am

2 pages. single space

Use concepts from the article “When Growth Stalls”, information from the case “Barnes & Noble: Managing the E-Book Revolution”, and your own research to write an essay.

Apply the concepts in the article to the case and analyze the case with the framework you learned in the article.

Your write-up should show your critical thinking and also address the following questions:

 

1. What are the advantages of a dedicated e-book reader like the non-tablet Nook? To whom would such a device appeal?

 

2. What’s the role of publishers in the eBook market space?

3. How important is the dedicated device competition to Barnes & Noble? Could the Nook device fail, yet Barnes & Noble succeed in the e-book market?

 

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