|Due By (Pacific Time)
||11/15/2017 12:00 am
You will need to support your answers with data (why do you say this?). Think about how you want to present your results.
• Use the final SONOS questionnaire ( Sonos Codebook.doc) and dataset (MKT-220 ( Sonos ) Final_Data with weights.SAV)
• (5 points) What is the distribution of gender and age for all respondents in the sample?
• (5 points) What streaming music services company has the highest share of paid subscribers?
• (5 points) What brand has the highest awareness?
• ( 5 points ) What are the top uses for voice enabled smart speaker?
• (5 points) What features are most important in buying a product to listen to music at home?
• (5 points) Are folks more likely to buy a voice enabled smart speaker or a wireless (Wi-Fi or Bluetooth) speaker ?
• ( 10 points ) Profile the demographics of folks that are likely to buy a Voice enabled smart speaker (Top2 Box) - (Age, Gender, Marital Status, Employment Status, Kids and income)
• (10 points ) Pick 2 brands and compare them (Q15).